The Ashanti Regional Coordinating Council has been adjudged first in the inaugural Chartered Institute of Marketing Ghana (CIMG) Regional Brand Index 2020 during the 34th Annual National Marketing Performance Awards ceremony held on Saturday, September 30, 2023, at the Labadi Beach Hotel.
The category recognises outstanding achievement in regional development and branding excellence. The CIMG Regional Branding Index research is a pioneering study that delves into the perception, attitudes, opinion and reported behaviour of the populace.
The CIMG Council noted in a citation presented to the Ashanti Regional Coordinating Council that this remarkable achievement reflects not only the dedication and hard work of the RCC but also the profound impact it has had on the development of, and positive perceptions towards the Ashanti Region.
The citation was received on behalf of the Ashanti Regional Coordinating Council by Madam Sheila Rosetta Arthur (Ashanti Regional Internal Auditor) and subsequently presented to the Ashanti Regional Minister on 3 October 2023.